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+To create black- and white- versions of logo:
+
+  $ cd assets/images
+  $ ./polyguin.sh
+
+To generate HTML bundle for upload to web server:
+
+  $ make site
+
+Upload html.tgz to the server and unpack, then delete html.tgz.
+
+Imagemagick is required to convert the PSD files into .webm (or other) formats.